BUCH1900 · Branding, Website, Signage and Communication

Branding, web, signage, and communication. BUCH1900 is a new brand born after 5 generations of building the company. Originally dedicated to manufacturing wooden furniture, with generational changes and the evolving market needs, it opens up to new segments and product lines. The new generation wisely decides that it's time to consolidate the company, with the new brand and communication at its core.

NEW GRAPHIC BRAND

To create it, we use the original concept of the company (furniture) to shape the new concept (windows and doors); therefore, through the three-dimensional graphic representation of two tables, we generate this window/door in counterform. Visual dimensionality works on the flat elements that construct the impossible volumes of the pictogram, which generates much more visual interest. From the graphic mark, we generate the Brand Guidelines.

NEW CORPORATE CATALOG

All of this new positioning, new image, new services... They need support that groups and presents them attractively and clearly. Thus, the new corporate catalog is born. We gather the history, the present, and the future of the company and create a sales communication support with this paper trifold, also adapted for digital media.

NEW WEBPAGE

It's time for the brand to be introduced and known in the digital world. This is how we create the new website, the epicenter of online communication, which serves as the brand's presentation, showcasing its products and projects, as well as news, and enabling direct (multi-platform) contact between the customer and the company. Furthermore, it allows for customized quote requests.

ONLINE COMMUNICATION

Beyond institutional communication, we also aim to establish ourselves in corporate social communication: that is to say, direct and much closer contact with the customer. The key to constant and positive growth is based on:

· The creation of quality content.
· A planned promotion to reach the company's target audience with maximum efficiency.

 

NEW COMMERCIAL VEHICLE FLEET

We analyze the company, Buch1900 has a significant fleet of commercial vehicles that constantly travel throughout the province, making it the ideal means of communication to promote the brand and its values. We create a standard design that we adapt to each vehicle.