GRAPHIC BRAND
For the creation of the graphic identity of Adec Global, a restyling of the previous identity was executed. To achieve the final result, a rearrangement of the elements was done in such a way that the organization of these elements was cohesive and visually pleasing, in addition to properly composing the typography and harmonizing the volumes to group all the elements - lines, colors, shapes - into a single form: ADEC GLOBAL.
BRAND GUIDELINES
We have also developed the Brand Guidelines: it is the document that visually describes the brand and instructs how it should be used across all types of media and platforms. This includes the logo, icon, wordmark, the fonts used, all colors and their composition, proportions, and application rules. A summary of all the essential elements to consider when using the corporate graphic identity.
