Creation and design of the entire brand
The corporate brand of Global Lusso has been created from scratch, encompassing the development of the logo, style guide, stationery, and later, the website. A simple and elegant style has been followed to be attractive and demonstrate professionalism to the client.
Global Lusso is a real estate agency that assists in buying or selling properties, from city apartments to luxurious beachfront homes. They also operate in the world of yachts, customizing customer service to help them find their ideal vessel.
Corporate brand strategy and style
This project represents a comprehensive approach to creating the new brand for Global Lusso, covering various areas such as logo design, website, stationery, and style guide, among other essential elements for establishing and consolidating the corporate identity.
With meticulous attention to detail, the corporate color palette of the company has been established, including shades of gold, white, and black, offering a simple and elegant style that reflects the values of sophistication and exclusivity that characterize the brand.
The decisions made in this initial phase of the project are very important because they will determine what kind of image the company will convey to its clients. Aspects such as the meaning of colors, the perception of potential users, and the values to be conveyed should be taken into account...
Creation of the Global Lusso real estate logo
Regarding the logo, a distinctive design has been created in the form of a circle, where the initials of the brand, the "G" and the "L," intertwine to create an emblem. This visual solution, despite its apparent simplicity, conveys a sense of refinement and distinction, reinforcing the corporate image of the brand as a reference in its sector.
Additionally, the logo is accompanied by the company name, presented in uppercase and bold to highlight its presence, along with a description of the company's scope of action, also presented in uppercase but without bold, providing a clear contextualization of the brand and its services.
A custom-made, original and unique logo
With the logo completed, the stationery and style guide of the brand have been developed, illustrating how the visual identity is materialized in various media such as papers, cards, envelopes, or posters. This phase has allowed the company to have a wide range of corporate items that convey professionalism and cohesion, thus consolidating its presence in the market with a consistent and unified corporate brand image.
You can see more logo creation projects in our section of brand.
