EUMES: Escola de Música Avançada i So · Communication Campaign

Communication Campaign. EUMES is an advanced music and sound school. It is composed of a group of active professionals in the music and audiovisual sectors, located in Girona, with the collaboration of the Girona City Council. Its goal is to consolidate music production training, which until now has been developed independently. In the field of communication, there had been a year in which the achieved objectives were not as desired. In order to reverse the situation, a coherent communication strategy was created and planned. First, the situation was analyzed: media, messages, target audience, interests... (company actions), and then a market analysis was carried out, allowing the identification and comparison of the target audience and thus enabling segmentation to position EUMES. In both studies, the focus of the problem could be detected, and therefore, a well-founded strategy was established, which includes a renewal of the image (new graphic identity, new color scheme, new corporate elements...) and a new communication approach (new media, new messages, increased impact intensity, more targeted impacts...).