"Fora de Lloc" was a project that lasted for three consecutive summers. With the support of the Costa Brava Tourism Board and the Girona Provincial Council, we explored the best corners of the Catalan territory, taking different celebrities on each program. These protagonists were surprised with sports, gastronomic, and cultural activities. An ideal format for promoting the territory and showcasing all its riches.
The prior planning of public administration and Frame Girona successfully achieved the set objectives. Star System's communication strategy attracted the attention of the target audiences, and the communication product met expectations for three consecutive years. So much so that their production resulted in the Carles Rahola award.
The resulting product was broadcasted on the Local Television Network and YouTube. The communication campaign strictly focused on online media, achieving good statistics on quantifiable channels.