SUMMER SALE CAMPAIGN
The summer sale campaign of the various brands within the Galerías Group was carried out through a combination of online and offline media. Specific designs were created for the campaign for each brand while preserving their identity. The overall idea is reflected consistently across all brands, but it adapts to each medium through shapes, colors, and messaging.
ONLINE MEDIA
To execute the sale campaign, a presence was established on various online platforms: email marketing, a blog, Adwords, and social networks, specifically Instagram and Facebook. Each platform had a different frequency, depending on its needs. Therefore, while email marketing and the blog informed about the campaign's launch, social platforms and Adwords maintained a more constant presence.
OFFLINE MEDIA
Offline presence is also essential. Therefore, during the two months of sales, a presence was established through radio ads, newspaper and magazine advertisements, billboards, and with the LED screen in Sarrià de Ter.
