Spectacular and Unique
And to bring together the whole set, we have used the material that best represents River: wood. Thus, the covers are made of wood laser-engraved and glued onto fabric. This allows for an impact both visually and tactilely. The cards are grouped by languages: Catalan, Spanish, and English (dark wood and maroon fabric); French, German, and Russian (light wood and orange fabric).
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Complete Redesign
We have worked closely with the River team to create a much more streamlined, visual, and iconic menu. To achieve this, we have completely redesigned the menu, retaining only the elements that make up the basic aesthetics: typography and iconography. And most importantly, we have restructured the entire menu: we have grouped the products by type and by pages.
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Individual Pages
One of the most significant complications that restaurants face when implementing menus is managing changes to dishes/prices. Most of the time, it means reprinting the entire menu, with the associated cost. To avoid this problem, we have worked with individual A4 sheets (without full bleed printing), easily replaceable in case of any modifications.
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Devil is on the detail
When design decisions take into account both the aesthetic aspect, cost considerations, and the environment, they yield great results. That's why we have used high-quality recycled paper, which not only adds qualitative and sensory values but is also much more sustainable and eco-friendly: we eliminate laminations (plastic usage). We have also chosen to print in a single color (black), which allows us to be even more environmentally friendly and cost-effective at the same time.
