The Poster
Starting from the digital collage, we design the festival poster, one of the most important pieces, which serves as a guide for the entire image application of the fair for the current edition. This piece includes the dates, basic event information, and the entities that make it possible.
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The Image
The development of the image starts with the photograph of the most iconic characters of this edition, the youngest ones, provided by Alma Cubrae. At Frame Girona, we do photo retouching and apply backgrounds, special effects, and appropriate lighting to create the fantasy atmosphere that permeates the festival. Using digital collage techniques, we combine a series of images to create the ideal space to integrate the character, and finally, we apply special effects of smoke, fire, and light. This year, with the novelty of adding an external figure.
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The Programme
This graphic piece, the most important one, includes all the essential information about the XI Aloja. It is organized by types of activities and for the two busiest days of the fair (Saturday and Sunday). Furthermore, it includes a location map that shows where each activity is situated. The program is published in three versions: print, digital, and social media.
